{"product_id":"phformula-point-extra-firm-50-ml","title":"pHformula POINT extra firm - 50 ml","description":"\u003cp\u003eA rich cream for those who notice their skin starting to lose its firmness, particularly around the jawline, neck, and décolleté.\u003c\/p\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eWhen skin starts to feel saggy, people often reach for a greasier cream. Understandable, but it doesn't really help: sagging occurs in the supporting tissue, not the top layer. This cream works with a peptide complex that supports the skin in producing collagen, elastin, and proteoglycans—the three components that determine firmness. Phytosan counteracts aging caused by UV exposure, vitamin E acts as an antioxidant, and glycosaminoglycans with hyaluronic acid ensure the skin feels plumper immediately.\u003c\/p\u003e\u003cp\u003eThe texture is richer than that of the other two POINT creams, but it absorbs completely and leaves no shine.\u003c\/p\u003e\u003ch3\u003eFor whom\u003c\/h3\u003e\u003cp\u003eFor those who, when looking in the mirror, focus on the lower part of the face: a jawline becoming softer, or the neck feeling thinner and looser. Usually from age fifty onwards, but that's not a rule. It is also—to people's surprise—ideal for those who have lost a significant amount of weight. Skin that loses volume quickly often needs firmness first, not an anti-wrinkle cream.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eMorning and evening, after cleansing and serum, on the face, neck, and décolleté. Apply using upward motions and extend to the neck, reaching behind the ears. The detail where most people go wrong: they use their entire portion on their face and have nothing left for the neck and décolleté. Take a separate portion for those areas. In the morning, finish with sun protection.\u003c\/p\u003e\u003ch3\u003eWhat I’d like to share with you\u003c\/h3\u003e\u003cp\u003eBe honest with yourself about what a cream can do. A cream won’t give you a new jawline, but it will give you skin that feels denser, smoother, and firmer—and you’ll see that in photos faster than in the mirror. Count on six to eight weeks. In the salon, I always add: the difference lies in the women who take care of their neck. Every single day. That is truly the whole secret.\u003c\/p\u003e\u003cp\u003eAre you unsure if this fits your skin? Feel free to send me a message, and we can check it together.\u003c\/p\u003e","brand":"pHformula","offers":[{"title":"50 ml","offer_id":58823881130319,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0014\/5999\/files\/point-firm-box.png?v=1789857757","url":"https:\/\/www.beautyplanshop.be\/en\/products\/phformula-point-extra-firm-50-ml","provider":"Beauty Plan","version":"1.0","type":"link"}