{"product_id":"phformula-g-e-l-cleanse-100-ml","title":"pHformula G.E.L. cleanse - 100 ml","description":"\u003cp\u003eA gentle cleansing gel that removes make-up and impurities without leaving your skin feeling tight or dry. Designed for those who find that cleansing is exactly the moment things go wrong.\u003c\/p\u003e\u003ch3\u003eWhy it works\u003c\/h3\u003e\u003cp\u003eThe base is not a traditional soap but a syndet: a mild cleansing agent that leaves your skin’s natural moisture balance intact. That is more important than it seems, because a tight feeling after washing is not a sign that your skin is clean, but that its protective layer has been washed away. Lactic acid works in two ways: it binds moisture and helps stimulate cell renewal. Nordic cotton extract provides sugars, minerals, and polyphenols that soften the skin, while chamomile extract soothes and acts as an antioxidant.\u003c\/p\u003e\u003cp\u003eThe texture is a clear gel that foams slightly in your hands and rinses away completely. After rinsing, your skin feels soft, not squeaky clean.\u003c\/p\u003e\u003ch3\u003eFor whom\u003c\/h3\u003e\u003cp\u003eFor anyone who knows that tight feeling after cleansing, or has skin that turns red easily. Also great if you are sensitive around the eyes, as this gel is safe to use on the eye contour. And it is also ideal if your skin is oily: oiliness often stems from skin that has been treated too harshly, and a milder cleanser does more for that than a harsh one.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eMorning and evening, as the first step. Lather a small amount in damp hands and apply the foam to a moistened face and neck. Rinse with lukewarm water. The detail that most often goes wrong: water that is too hot. It dilates the blood vessels, causes redness, and dries out the skin. Lukewarm is enough.\u003c\/p\u003e\u003ch3\u003eWhat I would like to share with you\u003c\/h3\u003e\u003cp\u003eCleansing is the step that is thought about the least, yet where things most often go wrong. I see clients with a wonderful serum in their cabinet who then wash their face with something that strips the skin. Give yourself about three weeks for that tight feeling to truly disappear, and do not expect a visible change in the mirror from a cleanser. What you will notice, however, is that everything you apply afterwards absorbs better and stings less.\u003c\/p\u003e\u003cp\u003eAre you unsure whether this suits your skin? Feel free to send me a message, and we can check it together.\u003c\/p\u003e","brand":"pHformula","offers":[{"title":"100 ml","offer_id":58823434961231,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/0014\/5999\/files\/100ml-G.E.L.-cleanse_box.jpg?v=1789857786","url":"https:\/\/www.beautyplanshop.be\/en\/products\/phformula-g-e-l-cleanse-100-ml","provider":"Beauty Plan","version":"1.0","type":"link"}